Amen Group was founded at the beginning of last century by the late Brahim Ben Yedder. Originally, the group had an agro-food vocation. The Cafés Ben Yedder company specializing in the roasting and distribution of coffee in Tunisia was founded in 1934. The G.F.C.O. company, producer and distributor of Halwa Chamia was acquired in 1957. Created in 1969, the Ben Yedder oil-mill became a pioneer in the industry of extracting, packaging and marketing olive oil.
It was in the early 1970s that Amen Group made a strategic evolution with the acquisition in 1971 of the “Crédit Foncier et Commercial de Tunisie” bank (C.F.C.T.), renamed “Amen Bank” in 1995 and the acquisition in 1973 of the COMAR Insurance Company (Compagnie Méditerranéenne d’Assurances et de Réassurances).
Another important milestone for Amen Group is the acquisition in 1977 of Parenin (founded in 1902), the dealer in Tunisia for renowned multinational companies such as Caterpillar since 1926, John Deere (agricultural machinery) since 1939 and Atlas Copco since 1983.
Amen Group strengthened its leadership position in the Tunisian financial sector when it became a majority stakeholder in “Tunisie Leasing Group” (TLG) in 2002, then in Maghreb Leasing Algérie created in Algeria in 2005.
In 2012, in partnership with Poulina Group Holding, Amen Group purchased a majority stake in Ennakl Company, Volkswagen Group’s distributor in Tunisia since 1965. In June 2014, Amen Group acquired more than 50% of Ennakl.
Amen Group expanded its business to Sub-Saharan Africa in 2015 with the acquisition of Alios Finance Company, a leading pan-african leasing operator, followed by the simultaneous launch of three new projects in Ivory Coast in 2016.
Under the aegis of the founder’s sons, Mr. Béchir Ben Yedder and and Mr. Rachid Ben Yedder, Amen Group reached, over seventy companies organized into six divisions:
- Agribusiness, Food and Hotels
- Insurance and Health
- Equipment Goods Trading
- Specialized Financial Services
- Transport Equipment
These subsidiaries are controlled by a mother company, PGI-Holding "Amen Group". In 2016, Amen Group’s turnover exceeded 1.8 billion Tunisian dinars, part of which was achieved internationally, mostly thanks to the Equipment Goods Trading and Specialized Financial Services divisions.
International business development is key for Amen Group. The Group employs around 4000 people and is recognized for its commitment to high level ethics, corporate governance, financial soundness and willingness to establish long term relationships with its partners and customers.